idk i really disagree with you. its really not that hard to figure out "this button takes me to this game with pretty stuff." I mean, its showing how smart the kid is because theyre associating icons with games(like knowing if i press this takes me to this game and i press this one it takes me to this game). And a lot of the kid games are educational. toca boca has all kinds of beautiful simple apps. theyre targeted to the younger crowd and advertize that the games are good for kids with mental problems because of the calming music and no scores. The games focus on creativity like in toca hair salon it shows kid to show their own style and toca kitchen lets kids cook what ever they want(even hay to feed a cow). The cooking even has a vegetarian foods only option which is p cool.